Once upon a time, a mother was desperately trying to encourage her somewhat stubborn little girl to try various sports and activities. Each time the mother would suggest an activity her little girl would ask, "what do they wear?" it then become clear if she described the attire as something cute, feminine and special her little girl suddenly showed great enthusiasm to give the activity a try! From that moment on it became clear...fashion would be a perfect fit for little Stephanie!
Prior to graduating from FIDM's Fashion Design Professional Designation Program, Stephanie knew only of life in the suburbs of Kansas City. Having been raised by a loving family and being an alum of the University of Kansas, she will always be a "Rock Chalk Jayhawk" Kansas girl at heart. However, LA has cast its love spell on her and she is here to stay. The S BRUCEY comes from the energetic saucy nickname "BRUCEY" many call her. While the "S" represents not only her first name, which she adore, but several commanding adjectives that are behind her every design.
A firm believer in the power of passion. Passions being quintessential to creating the fire in oneself to achieve any dream. Brucey's inner flame burns bright for a few things in life which allows her to follow her dreams with her whole heart. One of dreams being this one...to create women's fashion; a brand that will inspire women to take on the world while encouraging them to fearlessly go after whatever it that they are passionate by allowing their true self shine through. Brucey believes style represents one's interpretation of fashion that acts as an extension of their personality. She has always been driven to design pieces that provide women with design details that effortlessly showcase their sparkling, sexy and bold personalities.
After struggling for quite some time to find her true niche when designing women's apparel, she found herself suffering from anxiety; so much so, she found herself tirelessly fighting off doubts leaving her mentally and emotionally exhausted. Then came the morning she walked into a fitness class. She got her body sweaty, her mind focused and her endorphins pumping, suddenly all anxious energy had left her. From that moment on, she was hooked on working out so that she could continue to work towards her dreams. One morning, she decided to wear a vibrant printed legging she had sewn herself to class. The reactions of the women in the class were, "Where did you find those leggings? I want them!" shortly after, S BRUCEY SWERVE was born!
Keep on Swervin
"Life will take you on twists and turns... it's how you swerve with it, that makes your story"
S BRUCEY SWERVE is for women, who are always on-the-go, that are seeking something fashionable yet fun to represent their passionate personality as well as something multi functional; to take from the studio to the street. Brucey stays true to the design aesthetic that has always kept her moving; Styles consist of bright, bold prints mixed with shiny and sheer textures along with comfortable flat lay seams to provide lines that flatter a woman's figure while the fabrications and construction are fit for an active lifestyle. Whether that means fitness or always making moves and chasing their dream careers or even just chasing their kids; who want to be comfortable and slip into something as unique as their personality all the while being fashion forward and not the least bit bored of their wardrobe.
Brucey carefully selects and tests all fabrications, styles and how each garment is constructed to be able to provide high quality when it comes to how the garments perform (during sweaty workouts and after several washes) just as much as she meticulously design panels, lines, changes in print, luster and texture to be able to offer activewear that is as unique as the women wearing it. Aiming to inspire women to keep moving, striving, caring and loving no matter what twists and turns life takes them on. How we as women, choose to overcome such challenges will write amazing page turner in life's story, to which will without a doubt inspire others to do the same.